Better financial stats
The financial information is totally misleading and unreliable. Here's an example of what happened which, in my opinion, should definitely not happen: I sent out an informal type of email, a Calendar of Events to be specific, to everyone on the list. While this was going on some of our staff were out at a show selling items. The items they were selling had nothing to do with the email I sent out. But because of the way the system works it assumed these sales were somehow linked to the email. Now, when I log into the dashboard I see huge numbers associated with the email because they sold a few expensive items.
This is quite frustrating and annoying, and obviously the numbers can't be trusted. Unfortunately, every email I've sent has been associated with some monetary figure that does not have anything to do with the email. I think this feature should either be removed permanently, or taken out to be fixed and then put back in correctly.
Improvements were added in the July release that allow merchants to select specific dates to attribute sales to an email. Please review the new functionality and submit any additional suggestions you may have. Please search other peoples suggestions prior to submitting your own. It’s possible someone already made the suggestion you were going to add. If so, simply vote on their suggestion and add any additional comments. This gives us a sense of what is most needed in our product and helps us determine what to add in future releases. Thank you for your time and assistance in making CustomerConnect better.
Carmon Drummond commented
To take it a step further, it would be benefical to select a vendor, range of item number, or items that contain a certian description. If I send an e-mail promoting 5 specific items, it would be beneficial to know if the sales that occured were by customers who 1)received the e-mail, 2) Opened the e-mail, and 3) purchased the items that were featured in the e-mail. If you are promoting a line to customers, you would want to track the vendor or more importantly the brand (which is usually tracked as a profile / attribute/ or additional description).
This allows you to gauge the response to the products themselves, or did it drive traffic into the store and generate other purchases.